Sell more personal lines policies in less time—and close sales with an insurance comparative rater

video_small_testimonial_debbie PL Rating (formerly SilverPlume PL Rating) is a comprehensive and easy-to-use multi-carrier, real-time comparative rating software application that dramatically reduces hours meandering through various carrier websites, empowering producers and CSRs to do what they do best—sell insurance. Simply enter your prospect's information into PL Rating's web-based quote interview screens, select your carriers, and PL Rating presents you with accurate rates within minutes. With our integrated third-party data connections, quote information is pre-filled, saving even more time. With just one click, PL Rating transfers you to the completed quote on the carrier's website, enabling you to bind and issue the policy directly from the carrier's site without having to re-key the same data again and again.

Only PL Rating incorporates information from multiple data providers, which is essential in streamlining the quoting process. With various pre-fill options and data validation tools seamlessly integrated into the workflow, your new business interview time is dramatically reduced. Because this information is available during the initial interview, there's no need to wait to hear back from your prospects for required information like VIN numbers, making "one call closes" a reality.

Key PL Rating advantages:

  • Superior and easy interview workflow process from start to finish lets you enter prospect information quickly and efficiently; you can spend more time prospecting for new business, rounding accounts and enhancing your sales and marketing efforts so your agency can continue to grow and profit.
  • Two-way, certified integration with all Vertafore management systems, as well as integration with Pipeline Manager and other major management systems in the industry, saves time and allows you to easily remarket current clients already in your management system.
  • Currently available in 43 states with more than 90 carriers in real time, Vertafore continues to add large national carriers and regional specialists to ensure that no matter what states and carriers you do business with, you are covered.
  • Compete with direct writers and captive agents by offering multiple accurate quote and coverage options to prospects in less time than the competition can only offer one—and with our new Consumer Rate Quotes module, PL Rating customers can better compete with direct writers and captives by offering multiple rate quotes directly on your agency website.
  • Emphasize your key differentiator as an independent agency by providing multiple markets to your clients, which gives your clients the peace of mind that you have provided them with the service they expect from an independent agency.

Modules available with PL Rating comparative rater:

PL Rating Comparative Rater Insurance Software VideoSolutions at Quote—
Solutions at Quote, delivered by LexisNexis®, provides real-time, integrated driver and vehicle information at the point of quote, reducing quote times and improving data reliability.

Consumer Rate QuotesAdding Consumer Rate Quotes to your website accelerates your new business acquisition process by providing website visitors with multiple rate quotes from the carriers you represent—right from your website.

Marshall & Swift/Boeckh Home Cost EstimatorEasily create integrated replacement cost valuations for homeowners policies, complete with reports using the trusted resources from MSB®, all without ever leaving PL Rating.



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Call Vertafore at 1.800.444.4813.

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